the reasons why your Business/Brand NEEDS a Professional Website
Six(6) important reasons why your business or brand need a website are:
1. WEBSITE PROVIDES A MEDIUM TO SHOWCASE YOUR WORK
Irrespective of the what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills.
By including a portfolio, image gallery or videos, as well as testimonials about your work, you can demonstrate what makes your company or you unique.
2. YOUR BUSINESS WILL GAIN CREDIBILITY
More and more people are searching online for things they want, for solutions to their problems, to compare prices, or just to get some information about a store, restaurant or business before they purchase from them.
If you don’t have a website, potential customers will go to your competitors who do.
3. CUSTOMERS CAN BE KEPT INFORMED
In its most basic form, think of a website as being an online brochure or catalogue that can be updated at any time. It is much easier and quicker to update information about your products and services on your website than it is in a print brochure or catalogue.
A website is an effective way of introducing your customers to new services, letting them know about new products, announcing upcoming events and special promotions. You can also provide added value by posting tips, resources and other information through a blog on your website.
4. A WEBSITE IS ALWAYS ACCESSIBLE
Unlike you bricks-and-mortar location, which is only open a few hours a day, a website is open 24 hours a day, 365 days a year. You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed.
Not only that, with so many interactive features and add-ons available, visitors to your website can contact you, sign up for your courses, schedule appointments and even purchase directly through your website even when when you’re away from your desk or after closing
5. IT SAVES YOU MONEY IN THE LONG TERM
As a small business owner, especially one that is just starting out, you’re probably thinking you can’t afford a professional website. But you really can’t afford NOT to. Although the cost of designing a website varies depending on your needs and your skill level, once it’s up and running, a professional website is worth the initial investment, especially if built using WordPress, which enables you to add and change your own content regularly, saving you money in updates.
Compared with the cost of traditional means of advertising, such as newspaper ads, radio commercials, promotional materials and even networking events that often include the cost of a meal or trade tables, when you consider the potential market you can reach with a website, it is a very cost effective way to promote your business long term.
6. A WEBSITE ENABLES YOU TO TARGET A WIDER AUDIENCE
Websites are accessible from anywhere in the world provided there is an internet connection. Since more and more people have access to the internet, even in remote locations, you can target a much wider audience if your business has a website.
Whether you offer products or services, or you’re business or consumer based, your website provides you with an alternative location to sell. As a retailer, an eCommerce website is a great place to sell your products to a wider market.
Think of all the people who can’t get to your bricks and mortar store that you could sell your products to. Even service-based businesses can offer their services globally through a website. Now that we have so many affordable ways to communicate with people, we can do business with anyone, anywhere, any time. A website makes it so much easier to attract clients from a global market.
At Bounty ICT Ventures, you can follow us to learn how to create a professional website or blog for your business free of charge or have us create it for you if you are very busy with other engagements for a token.
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